Our Story

molly meek 300x300 Our StoryMolly is the founder and CEO of M.C. Meek Boutiques, LLC, which currently owns and operates Neapolitan Sweet Treats for the Home & Body, Neapolitan Cupcake & Gift Shoppe and Crème de la Crème Dessert & Candy Tablescapes.

Molly, an Augusta native, returned home in October 2009 after a 10-year career in consumer goods brand management and retail marketing. Molly spent five years at Mars, Inc., leading the marketing and new product efforts for the Snickers and Milky Way businesses. After a year of product innovation work with S.C. Johnson in Racine, WI., Molly spent an additional 4 years in the beauty and retail industry leading marketing strategies for American icons Revlon and Victoria’s Secret.

In February 2010, “Neapolitan” originated as a retail gift concept under the moniker Neapolitan Sweet Treats for the Home & Body. This concept lived online and was fully expressed within a 10′ x 20′ retail space in the Antique Market in Le Pavilion shopping plaza. All of the merchandise, if not sweet to the senses, imbued colors of baby pink, chocolate brown and vanilla, hence the name Neapolitan. On Saturdays, Molly would give away her specialty cupcakes as an incentive to drive incremental purchases. With considerable feedback and most customers thinking her cupcakes were “artificial” and “too pretty to eat,” she added cupcakes to her business model and brought the two concepts together to create the Neapolitan Cupcake & Gift Shoppe; which was incidentally, the first cupcake bakery in Augusta, Ga.

Neapolitan Cupcake & Gift Shoppe opened its doors in November 2011, kiddy-corner to the Antique Market. Neapolitan continues to specialize in gourmet cupcakes, however Molly and her team have expanded the product portfolio to include petite cakes (4″ to 10″), cake pops, English toffee, macarons, cookies and other tasty pastries. Neapolitan also hosts birthday parties and frequently rents its ever so trendy, pink and fun space for bridal showers, baby showers and other sweet occasions.

Molly is a graduate of Lakeside High School in Evans, Ga. She received a Bachelor of Science in Business Management from the Georgia Institute of Technology in Atlanta and a Masters of Business Administration from NYU’s Stern School of Business in New York.

Neapolitan in the News

Buzz on Biz, July 2011
Cupcake Taste Test, Cupcake Crusade Blog Post, June 2011
The Augusta Chronicle, May 2011